Terms of Service

1. Agreement

By visiting lucralab.com or using our products (Gleam, Rune, Speed-to-Lead), you agree to these Terms. If you do not agree, do not use our products.

2. Who We Are

LucraLab Optimization is a company headquartered in Seattle, Washington, USA. Our founder is James McDonald.

3. Our Products

• Gleam — automatic Google review reply service.
• Rune — AI receptionist service.
• Speed-to-Lead — AI voice lead callback service (in development).

4. Eligibility

You must be at least 18 years old and authorized to enter into agreements on behalf of any business you represent.

5. Account Security

You are responsible for keeping your account credentials safe and for all activity under your account. Notify us immediately of any unauthorized access.

6. Fees and Billing

Pricing is set out on the relevant product pages. We bill via Stripe. Subscriptions auto-renew until cancelled. Refunds are handled case by case — when in doubt, email us.

7. Acceptable Use

You will not use our products to:

• Violate the Telephone Consumer Protection Act (TCPA), CTIA messaging guidelines, the FCC's rules on AI voices, state "mini-TCPA" laws, the Do Not Call Registry, GDPR, CCPA/CPRA, or any other applicable telemarketing, privacy, or consumer protection law.
• Send unsolicited communications to recipients who have not provided proper consent under applicable law.
• Impersonate any person or entity.
• Send harassing, deceptive, fraudulent, or unlawful messages.
• Reverse-engineer, decompile, or scrape our services.
• Use our services to compete with us by building a similar product.

Customer warranty: You represent and warrant that any contact list, lead source, or recipient you direct our products to has been collected with all required consent under applicable law (TCPA prior express written consent, CTIA, mini-TCPA state laws, GDPR lawful basis, and any other applicable rule). You agree to indemnify and hold LucraLab harmless for any claims, damages, fines, settlements, attorney's fees, or other costs arising from your violations of this section or from defects in your consent capture.

8. AI Behavior and Output

Our AI is designed to be honest and to identify as AI when calling. We make no warranty that AI output is error-free or fit for any particular purpose. You are responsible for reviewing AI-generated content where applicable (review responses, appointment bookings) before it reaches a customer.

You acknowledge that AI systems can produce unexpected output and that you, not LucraLab, are the responsible party for any communication sent on your behalf.

9. Intellectual Property

Your data is yours. Our platform, models, code, branding, and software are ours. You grant us a limited license to process your data only for the purpose of providing the services you've signed up for.

10. Disclaimers

SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT, EXCEPT TO THE EXTENT PROHIBITED BY APPLICABLE LAW.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, LUCRALAB'S TOTAL LIABILITY ARISING FROM OR RELATED TO YOUR USE OF THE SERVICES IS LIMITED TO THE FEES YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM. WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA.

12. Indemnification

You will defend, indemnify, and hold harmless LucraLab, its officers, employees, and agents from any claim, demand, loss, or expense (including reasonable attorney's fees) arising from your breach of these Terms, your data, your use of the services, or your violation of any law or third-party right.

13. Termination

You may cancel anytime via your account or by emailing us. We may suspend or terminate your access for material breach with notice (immediate notice for any breach involving illegal use, unauthorized access, or fraud).

14. Governing Law

These Terms are governed by the laws of Washington State, without regard to conflict of laws rules. Venue for any dispute is King County, Washington.

15. Dispute Resolution

Any dispute arising from these Terms or your use of the services will be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. You and LucraLab waive the right to a jury trial and the right to participate in any class action or class arbitration. Either party may bring a small-claims action in lieu of arbitration for claims that qualify.

16. Changes

We will post any updates here. Material changes will be communicated by email if we have your address. Your continued use after a change constitutes acceptance.

17. Contact

james@lucralab.com
(253) 785-4909
Seattle, WA