Rune live · Gleam live · Flint coming soon

WE HANDLE THE CALLS. THE REVIEWS. THE FOLLOW-UP.

You focus on the craft. We make sure no call, review, or lead falls through the cracks — 24/7.

✓ HIPAA-compliant
✓ No long-term contracts
✓ Cancel anytime
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Beat 01 · The review
A customer left a 3-star complaint.
“The scheduling was a mess.”
Gleam drafted a reply in 6 minutes. You approved it. It posted.
97% of consumers read reviews before choosing a local business. 56% change their opinion based on how a business responds to reviews — not just the rating, but the reply.
Source: BrightLocal Local Consumer Review Survey, 2026
★ ★ ★ ☆ ☆Mon 7:14 PM
“The scheduling was a mess. I won’t be coming back.”
“Hi Sarah — I’m sorry your visit didn’t go as planned. We’d love the chance to make it right. Please reach out directly and we’ll take care of you.”
Draft ready for your approval23 min after posting
Beat 02 · The phone
Your phone rang at 6:45 PM.
Nobody answered.
That was a $7,000 new customer.
(Typical new client value: dental implant $6,000+, HVAC system $7,500+, home services contract $3,000–$10,000 — PKF O'Connor Davies 2024, HomeAdvisor 2025)
Inbound call6:45 PM
StatusMissed
ResultVoicemail — they called your competitor
Rune Picks Up.6:45 PM
StatusAnswered · 0 rings
QualifiedRight job, right area, right budget
ResultAppointment booked — Tuesday 2 PM
While you were with another customer.
📞 Call (253) 340-8863 — hear Rune answer live
Beat 03 · The race
The first business to respond wins the lead 7x more often.
The average business takes 42 hours.
That gap is what Flint closes. Every time.
Source: Harvard Business Review · Oldroyd, McElheran, Elkington (2011)
Lead submitted9:00 PM
→ Competitor replied9:00 PM
→ You replied9:00 AM next day
The LucraLab Suite

THREE AIS. ONE RULE.

Gleam. Rune. Flint. Each one built to do one thing exactly right — and tell you the truth when it can't.

Most businesses pay $50,000–$80,000 a year for a person to do what Rune and Flint do automatically — and that person can only work 9 to 5.

Live
Review Auto-Reply

Gleam

Your reputation grows while you sleep.

Gleam drafts a reply to every Google review in your voice, referencing what the review actually says. You approve in two taps. It posts. 56% of consumers change their opinion of a business based on how it responds to reviews (BrightLocal, 2026). McKinsey research found it compounds: businesses most responsive to reviews build a reputation that attracts more reviews, more customers, more reviews. Gleam automates the loop.

See how Gleam works →

Orthodontic practice? See Gleam for Ortho →

Live
AI Receptionist

Rune

Every call answered. Every lead qualified.

Rune picks up, qualifies the caller — right job, right area, right budget — and books them directly onto your calendar. Only confirmed, pre-screened appointments reach you. No receptionist. No voicemail. No time wasted on the wrong leads. BCG's 2026 survey of 13,353 healthcare consumers found that 46% prefer AI-assisted scheduling — not a human alone, not AI alone. The hybrid is what patients already want.

HIPAA-compliant by default. BAA available for all dental clients.

See how Rune works →

Or experience it right now — (253) 340-8863. Rune will answer.

Coming soon
Lead Response

Flint

The moment they submit, Flint fires.

It's 9:47 PM. A lead submits your form. You're asleep. Flint calls them at 9:51 PM — by voice, identifies itself as AI, asks the qualifying questions, and books them to your calendar if they're a fit. MIT research: you're 100x more likely to qualify a lead at 5 minutes than at 30. You wake up to a pre-screened appointment. Every lead. Every time. Flint only contacts leads who opted in on your form. Consent-first by design.

HIPAA-compliant stack. BAA available for all dental clients.

Join waitlist →

AI THAT CONFIRMS
BEFORE IT ACTS.

Every action our AI takes is grounded in verified data — not assumptions.

Rune reads the calendar before confirming any appointment — no phantom bookings, no wasted meetings.

Gleam reads the actual review before posting any reply — no wrong names, no recycled copy.

Flint calls within 5 minutes, identifies as AI, qualifies the lead, and books only if there's a real fit.

This is what reliable AI looks like in practice:

Most AI says
"Your appointment is confirmed for Tuesday at 2pm."
Rune says
Calls the calendar tool. Reads the slot back. Then confirms.
Most AI says
"Thanks Sarah for the kind words!" (the review was from Mike)
Gleam says
Reads the actual review. References real details. Posts.
Most AI says
"I'll have someone follow up with you shortly." (Nobody ever calls.)
Flint says
Calls within 5 minutes. Identifies as AI. Asks the qualifying questions. Books if they're a fit — or ends the call honestly if they're not.

YOUR COMPETITORS ARE
ALREADY DOING THIS.

AI review response, AI receptionists, and speed-to-lead calling are already live at practices across every major metro area.

First-mover advantage compounds. Every month a competitor runs this system, they're booking customers you didn't know you were losing.

Harvard Business Review: the first business to respond wins the lead 7× more often. The average practice takes 42 hours. Flint responds in 5 minutes.
BCG 2025: AI leaders achieve 2× higher revenue growth and 40% more cost savings than companies that don't invest in AI.
BrightLocal 2026: patients are 2× more likely to book a provider with 50+ reviews.

Book a 20-minute demo. We'll map out exactly what Rune and Gleam would do for your specific practice — and lock in your category before your competitor does.

⚠ Limited availability
We work hands-on with every client during setup. Currently accepting 3 new clients this month. Once full, the next opening is next month.
Book a Demo
or call (253) 340-8863 — Rune answers 24/7
No long-term contracts · Cancel anytime · We don’t sell or share your data

COMMON QUESTIONS

How does an AI receptionist handle missed calls for a dental practice or service business?
Rune answers every inbound call, 24 hours a day, seven days a week — including evenings, weekends, and holidays when your team is unavailable. It asks qualifying questions in natural conversation, confirms the caller is the right fit, and books them directly onto your calendar. If it can't help, it says so rather than guessing. No call goes to voicemail. No lead gets lost.
What's the ROI of an AI receptionist or AI review tool for a small business?
BCG's 2025 research across 1,250+ companies found that AI leaders achieve 2× higher revenue growth and 40% greater cost reductions than companies that lag on AI adoption. BCG's 2023 customer service study found AI delivers 18% higher customer satisfaction than human-only responses — meaning AI doesn't just save you money, it makes your patients happier. BrightLocal's 2026 survey found that businesses with 50+ reviews are booked 2× more often than those with fewer.
Can AI really respond to Google reviews automatically — and does it work?
Gleam drafts a response to every new Google review, in your voice, based on what the actual review says. You approve each reply in two taps before it posts — nothing goes live without your sign-off. 56% of consumers change their opinion of a business based on how it responds to reviews (BrightLocal, 2026) — the reply matters as much as the rating.
How quickly should a business respond to online reviews?
According to BrightLocal's 2026 Local Consumer Review Survey, 19% of consumers expect a same-day response to their review, and 81% expect a response within one week. Gleam closes that gap by drafting a reply within minutes of a review appearing, so your response time stays consistent even when you're swamped.
Is AI replacing receptionists and office staff at HVAC, plumbing, and other home service businesses?
Not replacing — extending. Rune handles inbound calls during hours when no human is available, and only passes qualified, pre-screened leads to your team. The first business to respond wins the lead 7× more often (Harvard Business Review). Rune makes sure that business is always yours, regardless of the hour.